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Top Beauty Tech Companies To Watch In 2021

Beauty tech in San Francisco

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The collision between tech and beauty has produced an impressive list of beauty tech companies in the last few years that are taking advantage of new emerging trends in this space. Generally speaking, beauty tech includes retailers, beauty brands, beauty content platforms, product aggregators, platforms that facilitate online sales of beauty products, as well as solutions for managing operations of beauty salons.

Notable Companies in Beauty Tech


Several great companies have attracted significant investment to start or scale (or both) beauty tech innovations. We selected just a few that are hiring in 2020. Check them out below.

Prose

Prose creates “fresh” customized hair care products on demand

  • Founders: Arnaud Plas, Catherine Taurin, Nicolas Mussat, Paul Michaux
  • Capital raised: $25 million
  • Investors: Lerer Hippeau, Insight Partners, Isai, Forerunner Ventures, Correlation Ventures
  • Headquarters: New York, New York


Glossier

 
Glossier, Inc. is a direct-to-consumer beauty company with both an online presence and a storefront in New York City. 

  • Founders: Emily Weiss
  • Capital raised: $186.4 million
  • Investors: Tiger Global Management, Thrive Capital, Spark Capital, Sequoia Capital, Index Ventures, IVP, Greenspring Associates, Forerunner Ventures
  • Headquarters: New York, New York


Hims

 

Hims, Inc. operates the For Hims and For Hers websites, which provide a telemedicine platform with a focus on men’s and women’s health and wellness solutions.

  • Founders: Andrew Dudum, Jack Abraham
  • Capital Raised: $100 million
  • Investors: Forerunner Ventures, Redpoint Ventures, Maverick Capital
  • Headquarters: San Francisco, California


Curology

 

Curology is a skincare brand created by a mother-son team of dermatologists. Customers can have a virtual consultation with a dermatologist and get prescriptions for their skincare issues.
 


Quip

 

Quip is the parent company of getquip.com, an online dental service provider that provides direct-to-consumer dental products.
 
  • Founders: Simon Enever, Bill May
  • Capital raised: $60 million
  • Investors: Sherpa Capital, Blue Scorpion, Demi Lovato
  • Headquarters: Brooklyn, New York

If you are looking for an awesome opportunity in tech, sign up for Betterleap. We partner with companies that actively hiring, including in the beauty tech industry.

JOBS IN BEAUTY TECH

Looking for the next opportunity in beauty tech? Check out companies that are hiring during COVID-19.

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Unicorns in Beauty Tech Industry

 

Grove

 
Grove is a platform for natural home and personal care products.
 
  • Founders: Stuart Landesberg, Chris Clark
  • Capital raised: $212 million
  • Investors: Seek Ventures, MHS Capital, Heron Rock Fund
  • Headquarters: San Francisco, California


Hims

 

Hims, Inc. operates the For Hims and For Hers websites, which provide a telemedicine platform with a focus on men’s and women’s health and wellness solutions.

  • Founders: Andrew Dudum, Jack Abraham
  • Capital Raised: $100 million
  • Investors: Forerunner Ventures, Redpoint Ventures, Maverick Capital
  • Headquarters: San Francisco, California
 

Glossier

 
Glossier, Inc. is a direct-to-consumer beauty company with both an online presence and a storefront in New York City. 

  • Founders: Emily Weiss
  • Capital raised: $186.4 million
  • Investors: Tiger Global Management, Thrive Capital, Spark Capital, Sequoia Capital, Index Ventures, IVP, Greenspring Associates, Forerunner Ventures
  • Headquarters: New York, New York
 

Beauty Startups and Independent Brands in San Francisco


Here is the list of companies based in San Francisco that are operating in the beauty tech space.

Internet first brand offering natural skincare products.
Internet-first brand offering facial care products.
Online subscription-based platform providing natural cleaning products.
Internet first brand offering cosmetic products.
Internet-first brand offering skincare products.
AI-based personalized mobile app to discover beauty & makeup products.
Award-winning organic products without the pesticides, chlorine, fragrances or dyes.
Internet-first brand offering personal hygiene products for women.
Manufacturer and brand of makeup products.
Makeup products brand.
Naza Beauty is a protective styling salon that specializes in coily, kinky, afro-textured hair.
Internet-first brand offering vaginal health and wellness products.
Internet first brand offering female hygiene products.
Online retailer of multi-category beauty care products.
Internet first brand offering skin care products.

JOBS IN BEAUTY TECH

Looking for the next opportunity in beauty tech? Check out companies that are hiring during COVID-19.

View all jobs

Beauty Trends


These five emerging beauty tech trends are driving growth in this exciting sector. Beauty tech jobs should be on your radar if you’re hoping to join a company ready to scale. The beauty tech companies behind these trends may well emerge as some of the best companies to work for in the next few years.

1. Connected Beauty Systems


The worldwide beauty devices market could be worth as much as $74B, according to CB Insights’ Industry Analyst Consensus. Consumers are enthusiastically embracing app-connected products aimed at treating skincare, in particular.

Big HBA parent companies like L’Oreal and Johnson & Johnson are creating connected beauty devices to put personalized skincare treatment into the literal hands of their customers. These devices also provide invaluable insight into customer behavior. The potential for big data jobs related to connected beauty systems is likely to keep growing.

2. Smart Makeup Printers


Though it sounds like sci-fi fodder, consumers who can afford it are responding enthusiastically to inkjet makeup. Leading this trend is P&G’s Opte printer, which uses a mini camera to examine your face with more precision than human eyes can achieve. Then, Opte’s 120 thermal inkjet nozzles dispense precisely the right amount of pigment to match skin tones and target problem areas perfectly.

P&G says it takes 70,000 lines of code to power the algorithm that analyzes facial features. If startups adopt this tech, it could represent an exciting way to put those comp sci skills to use.

3. Clean Beauty

 
Clean beauty is no longer a differentiator but a standard for beauty tech startups. Clean beauty broadly means:

  • Safe and non-toxic ingredients for customers
  • Environment conscious packaging
  • Ethically sourced ingredients
  • Transparent labels with no mystery ingredients

Clean beauty is simple. It doesn’t mean that it’s all-natural and preservative-free but it does mean that it is non-toxic. Companies like Tatcha, Drunk Elephant, and Indie Lee set the tone for this category, and then clean-only beauty retailers like Follain, Credo and The Detox Market started capturing all the up-and-coming brands. Demand for clean beauty products keeps growing, and now the clean skincare category makes up 13% of total high-end skincare sales.

4. Sustainable Packaging


Sustainability is on the minds of manufacturers around the world. Cosmetics consumers are more likely than ever to seek out brands that adhere to responsible production practices. Investing in sustainable packaging processes is a clear, visible way for brands to show consumers they care about the environment.

Package engineering and graphic package design are two fields that have quietly expanded over the past decade. Jobs in these fields are plentiful, engaging, and can be found at many cool companies to work for, like the wildly successful direct-to-consumer brand Glossier.

5. On-Demand Lifestyle Products


There’s a huge trend towards personalization in beauty tech. Companies like Prose, Nectar, Amareta, and SkinSAFE invite customers to “make” their own shampoo, conditioner, soap with personalized fragrance, skin and nail products based on an online consultation. Amareta offers products for women in different hormonal stages of their cycle. SkinSAFE recommends skincare products based on what kind of conditions you’re experiencing. Prose creates products that fit you alone, combining lab innovation, natural ingredients, and proven performance to create truly personal care. The products are then made on-demand from natural ingredients that match customer profiles and are shipped to their door.

Brands like Prose are enjoying measurable success, attracting big-name investors like Forerunner Ventures and Insight Partners. This hot, new market is a must to explore for job seekers who want to get on board early.

6. Telemedicine Beauty Tech Recommendations


Consumers are logging on to sites like Curology and For Hims (and sister site For Hers) to consult with real doctors, who prescribe FDA-approved medications to treat dermatological issues and hair loss, among other conditions. These services are especially attractive to people who don’t want to discuss potentially embarrassing health concerns with their regular doctors.

Employment opportunities in the telemedicine-beauty sector run the gamut, from medical-related positions to marketing to jobs related to product production processes. If you are looking for an awesome opportunity in tech, sign up for Betterleap. We partner with companies that actively hiring, including in the beauty tech industry.

Betterleap Team

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