100%
91%
77%
"Betterleap helps us move fast, stay personal, and do more with less. I can reach out directly, chat with candidates in real time, and hand off warm leads to our recruiters. We’re building real relationships. And that matters, especially when you're a non-profit competing with bigger systems."
Jeremy Strong, Talent Acquisition Sourcing Specialist at Beebe Healthcare
About
Beebe Healthcare is a non-profit system based in Delaware, anchored by a 210-bed hospital in historic Lewes. As a level 3 trauma center and the largest healthcare employer in Sussex County — a region in southern Delaware with a population of over 237,000 — Beebe provides high-quality care across multiple locations.
Challenge
Beebe Had Open Roles, Outdated Data, and Budget Constraints
Beebe Healthcare had a growth problem — the good kind. With CEO Dr. David Tam's ambitious plan to ensure no Sussex County resident travels more than 20 minutes for care, the health system rapidly opened new facilities and acquired practices. As Beebe launched their first family medicine residency program with four residents and a new dedicated family practice clinic, they faced a growing need for nurses, respiratory therapists, advanced practice providers, and physicians.
But their existing recruiting tools weren't keeping pace with their expansion. Their recruiting platforms had evolved from a free, effective solution into an expensive collection of outdated candidate profiles — some candidates’ information was 10 years old.
These costly platforms weren't delivering quality results. As Jeremy Strong, Talent Acquisition Specialist, explains: "The juice kind of wasn't worth the squeeze." When his team did identify promising candidates, they often hit roadblocks finding accurate contact information, spending valuable time on manual research.
The competition for talent was also intense. Beebe's location — two hours from Philadelphia, two hours from Johns Hopkins — meant they regularly competed with prestigious health systems.
Their outdated tools created a critical disadvantage — losing qualified candidates to better-funded competitors simply because they couldn't reach them quickly enough. Critical patient care roles sat vacant for extended periods slowing expansion plans and straining internal teams.
Beebe’s leadership — Ashley Addision Foster, Chief People Officer and Jennifer Spinelli, Director of Talent Acquisition — recognized that Beebe had an opportunity to modernize their approach entirely. As a non-profit that strives to provide care to everyone who needs it, they needed solutions that balanced fiscal responsibility with competitive recruiting.
When their trusted recruiting partner, Rogue Hire, introduced them to Betterleap, Jeremy immediately recognized it as the right solution and partnership. Beebe decided to partner with Betterleap to compete with larger systems without compromising on cost, mission, or candidate experience.
"We hire about 1000 people a year. A third of those are internal transfers, and a third are known to us. The challenge was always finding that remaining third, especially in a high-poach market with limited supply — until we found a partner in Betterleap."
Jeremy Strong, Talent Acquisition Sourcing Specialist at Beebe Healthcare
Solution
Betterleap's Healthcare-Specific Database and Live Chat Helped Beebe Connect With the Right Talent
Betterleap's healthcare database of over 35 million profiles gave Beebe immediate access to specialized talent they couldn't find on generic job boards. Where Beebe's old recruiting platforms had stale data, Betterleap delivered current information and instant connection which eliminated the manual research that used to waste hours.
To give Jeremy and the talent acquisition team a head start with candidates who already knew the organization, the Betterleap team took a past candidate list and uploaded the data into the platform. Now, Beebe can use the platform’s rediscovery tab and create new and saved searches to get in touch with talent familiar with the healthcare organization.
Jeremy also routes relevant leads directly to the recruiting team, often customizing outreach with staff photos, personal quotes, and recruiter contact info to build trust and improve response rates.
Betterleap’s live chat feature solved Beebe's authenticity problem and helped crack a few hard-to-fill roles. Jeremy ran the chat himself, talking directly with candidates and sharing his direct contact information.
For instance, when a nurse practitioner asked about relocating to Delaware in August, Jeremy immediately connected them with the right recruiter instead of losing them in a lengthy application process.
This personal approach worked exceptionally well for open priority positions. After seeing a Betterleap campaign, a candidate reached out at 7:30 AM on a Friday about a role that had been open for a year. Jeremy quickly connected him with a recruiter, scheduled an interview for the following week, and the candidate accepted the position.
With Betterleap, Beebe now competes with bigger-budget health systems without overspending. Instead of getting outbid by Philadelphia and Hopkins on salary alone, the talent acquisition team can offer information, knowledge, and details to candidates on Beebe's full package through targeted campaigns and the Lewes, Delaware area.
Plus, the platform's ability to search state licensing boards meant Jeremy finds the right candidates for Beebe's facilities without wasting their non-profit budget on unqualified leads.
"As a non-profit, every dollar matters. Betterleap helps us build real connections, fast — we can now better compete with the healthcare giants when it comes to recruiting."
Jeremy Strong, Talent Acquisition Sourcing Specialist at Beebe Healthcare
Results
Beebe Achieved 91% Contact Success and Filled 365-Day Open Position
Betterleap helped Beebe crack their toughest recruiting challenges while staying within their budget. The platform delivered consistent results across multiple campaigns, giving Jeremy's team reliable access to healthcare talent they couldn't reach before.
100% user adoption rate
91% contact match rate
77% candidate response rate via live chat
Beebe plans to expand its sourcing strategy with Betterleap, especially as it scales new clinics across Delaware. The partnership has also opened the door to future pilots such as personalized landing pages and rediscovery campaigns focused on high-need specialties.
"We’ve sourced over 2,000 candidates, reached 91% contact match rates, and filled a role that had been open for nearly a year — all through Betterleap. It’s fast, targeted, and incredibly effective for a team like ours. We’re enjoying the partnership and look forward to continuing to improve our approach and candidate experience."
Jeremy Strong, Talent Acquisition Sourcing Specialist at Beebe Healthcare