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Opens, Replies and Engagement Metrics


The Overview tab

Choose a date range (all time, last 7 or 30 days, or custom). The cards show the candidate pool the search matched (agent projects), candidates in project, and emails sent with how many candidates received one.

The Overview tab

Engagement Performance gives five rates, each as a share of candidates rather than of emails:

  • Open rate: candidates who opened at least one email
  • Click rate: candidates who clicked a link, out of those sent an email containing one
  • Reply rate: candidates who replied
  • Interested rate: candidates whose reply was tagged Interested
  • Bounced rate: candidates whose address bounced

Agent Activity charts daily sourcing and sending, and the Recruitment Funnel runs Candidate Pool → Sourced → Messaged → Opened → Clicked → Replied.

Per step and per candidate

  • On the Sequence tab, each step shows sent, opened, clicked and replied, so you can see which email is doing the work.
  • On the Candidates tab, the eye icon shows how many times a candidate opened each step, and the Sequence filter isolates Opened or Replied.
  • The Activity tab is the timeline: sourcing, sends, opens, clicks, replies and agent actions, grouped by day, with a "Most engaged" list.
Per-step stats on the Sequence tab

Reading the numbers

Opens are detected when the email's images load, so a mail client that blocks images under-counts opens and one that pre-loads them can over-count. Treat open rate as a trend, not a census; replies are the number that matters.

Tip: Compare the reply rate of step 1 and step 2. If step 2 is winning, its subject line or brevity is the reason; move that into step 1.

Frequently asked questions

Why is the Projects page number different from the Overview?

The Projects page counts people once across the whole project; the Overview respects the date range you chose.

Where do I see performance across all projects?

Admins have Insights: emails sent, opened and replied per recruiter and team. See Insights and PDF Export.

Do test emails count?

No. Sends to yourself from Send test aren't part of the project's metrics.

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